The #1 trait to being a successful Entrepreneur

Is it possible to possess that one element which could make your dream become a reality? Without a doubt, the answer is yes.

When I started my entrepreneurial journey 5 years ago, little did I know what an enthralling path lay ahead of me.

After graduating from National Institute of Fashion Technology (NIFT), just like so many young designers around the world, I too had a dream, to be my own boss, own a company, and become famous one day.

At the time, believe it or not, I had no idea how I would make this happen, I just knew I really, really wanted it.

What could I do to make this vision that was in my head come into existence?

5 years down the line, I have my answer.

‘A strong and barely controllable emotion’ called Passion.

If you forget the word (which is widely overused) for a second, and actually delve into the feeling of it, it means something much more grand and powerful.

The sensation of feeling ‘passionate’ about something - creating something new, wanting to spread knowledge, motivating people, helping others, making people happy, or even owning a company worth a 100 crore - this feeling is enough to guide you to making all of the above a reality.

An Entrepreneur who inspires me, Oprah Winfrey says -

“Your true passion should feel like breathing, it’s that natural. Passion is energy. Feel the power that comes from focusing on what excites you.”

The important part is this – If you can first identify what you feel passionate about, and then every single day religiously, surround yourself with facets connected to that passion, inspiring ideas will start flowing to you like magic. Teamed with effective execution and a strong resolve, your dream will start becoming your reality at a quick pace.

Chances are, even if you are not the best at what you feel passionate about or you are on the path to discovering what that is, eventually you will wake up with a feeling of excitement and sleep with a peaceful sense of gratification. This will open magnificent opportunities for you.

To quote another inspiring entrepreneur, real estate investor, radio show host, and the founder of Rich Woman, Kim Kiyosaki -

 ‘Every Successful person in life began by pursuing a passion, usually against all odds”

Being a successful Entrepreneur or a Startup does require other components too don’t get me wrong, but if you possess a strong passion or desire, you will be in rhythm with a feeling that you will never want to let go off.  

I am still on a path, which I know for certain is leading me to my dream becoming a reality, and there is a lot yet to learn. But because I feel deep passion for what I do - Creating designs, generating employment, promoting Indian craftsmanship, sharing what I’ve learnt through my experiences in any small way, and running my company, I am already living a piece of my dream ever single day. And I wish for every one of you to make your dream turn into your very own magical reality.

-Written by Tarini Nirula, Passionate Founder & Creative Head at Tarini Nirula Accessories.


To know more about Tarini’s ongoing journey, or for your feedback, please write to –

info@tarininirula.in  | www.tarininirula.in

Posted on Apr 25 2017

    

ALL HAIL THE BAG QUEEN : Tarini Nirula

A SAFETY PIN BY RADHIKA VISSANJI RAMANTAHN

Radhika is an ex-art director from the world of advertising who decided to put her interest and passion for emerging fashion across asia into a blog.

A SAFETY PIN: This blog serves as a platform for the emerging fashion talent in Asia. It simultaneously serves as an online space for discovery, perspectives, exchanges and conversations on the rise of fashion talent across the world.

All Hail The Bag Queen : Tarini Nirula

The young entrepreneur and accessory designer Tarini Nirula's clutches are a rage in the fashion world. Renowned for her fun-themed, hand-crafted minaudieres, her passion for fashion started at a very young age and manifested into her profession. An interesting play of colors, textures, prints and embellishments sets the tone for each piece.

Tuned to doing things with a fresh mind and thought Tarini cleared up her schedule to make sure she would do this interview full justice. Her sincerity, passion and commitment is reflected in her work.


Gardenia Embroidered Minaudière

Radhika: What did you want to be as a child? 

Tarini: I have been passionate about designing ever since I can remember. As a little girl, I loved fashion, dressing up and accessorizing. I would ask my mother to draw fashion figures for me, which I would then color in and accessorize. I think it’s safe to say that the inclination towards fashion and the creative arts started from a very young age.

Radhika: Do you have a fashion background?

Tarini: Topping in the subject of Art in my school (The Shri Ram School), I went on to apply to NIFT, which is the best fashion institute in India. After completing a four year intensive program and armed with a degree in fashion and lifestyle accessories, I started working on projects with design studios through which I gained experience in the industry and also experimented with various styles of design. After a year, I launched my own label of  luxury fashion accessories and graphics.


Love spell Pink Minaudière

Radhika: What inspired you to create your own label?

Tarini: To put it simply, designing accessories is what comes naturally to me, and I love every bit of it. Though it was not an overnight decision. I experimented a lot with various styles of design, before finally realizing that this is my true calling.

I did a bit of styling, designed clothes, worked on a lot of graphics-digital and by hand, and of course, designed accessories throughout. I think the time that it really struck me was when I noticed that I had been in a fabric shop for 4 hours, but it felt like hardly any time had gone by! Looking at all those colors, patterns and textures always leaves me with a tingly feeling of excitement, of creating something completely fresh out of an idea.

Shortly after, when I designed my first collection of bags in 2011, all the pieces sold out within a week, and that’s when I decided that I was going to take my passion and make it my profession.

Radhika: Tell us how your label came into being and how did it evolve?

Tarini: I launched my design label in 2011 and there has been no looking back ever since. After the sell out of my debut collection, I collaborated with renowned fashion designer Jenjum Gadi for the Wills India Fashion Week, where in I designed coordinated accessories to match the outfits on the ramp. I have also been designing a range of accessories for textile designer Bina Rao for her label Creative Bee, using fabrics that are all natural hand loom pieces. Apart from the various features in leading fashion magazines that include Vogue and Marie Claire, my designs are now available on Pernia’s Pop up Shop, one of India’s leading fashion retail websites. I receive inquires from all over the world, and have supplied to buyers in Paris, Milan, Germany, Australia and the Middle East to name a few.

I feel blessed to have people from different parts of the world appreciate the designs I create, and hope to spread all the joy I can through these pieces of art.


Celtic Knot Minaudière

Radhika: What's the best part about your work?

Tarini: All my collections are born with things that inspire me – vibrant colors, art movements, shapes, moods, architecture, culture, people, fashion trends, music and so on. Travelling and sourcing for different fabrics and materials, and finally holding a piece that was once just a vision in my head, is one of my favorite feelings. And when a buyer tells me how wonderful their experience of carrying that piece was - that is an indescribable feeling!

Radhika: What's your personal favorite bag from your recent collection?

Tarini: One of my personal favorite bags from my recent collection is the digital printed Minaudière with beadwork on it, called ‘Fierce’.  It’s inspired by the strong, confident and stylish woman of today.


Fierce Minaudière

Radhika: Do you have any other passions besides designing accessories?

Tarini: Besides designing, I also love travelling. I like to visit places I haven’t seen before, and meet new people. I also enjoy yoga, it’s therapeutic for me, and makes me feel fit enough to work long hours and stay agile. I love spending time with my family, which includes my pet dog Leo, who has even served as an inspiration for a few designs! I enjoy sports and being outdoors and I am an avid tennis follower. I also love seeing various styles of performing arts especially live performances by musicians.

Radhika: What are your aspirations as a designer?

Tarini: I have a strong vision for my design label. Being an entrepreneur is essentially all about planning right and taking calculated risks. I am always aspiring to create more unique designs, continue expanding my operations and reach out to every part of the world. 

Zari Minaudière

Radhika: Who is the woman you design for?

Tarini: My label is targeted towards women who are fashion conscious, have a keen eye for chic and classy designs, and at the same time have the desire to experiment and carry off their accessories with confidence and panache.

Radhika: What makes your design distinctive from other designers?

Tarini: Each piece of my collection of handcrafted Minaudière Clutches reflects my inspirations as well as my design philosophy. The art movements, the beauty of nature, optical illusion patterns, Mughal Architecture – Each collection has a story, an inspiration behind it, which may be directly or indirectly represented. Various techniques like applique work, artisans who create each piece by hand have explored embroidery and use of embellishments. Each Minaudière is like a piece of art, which is why all the ranges have a limited number of pieces, to add a touch of exclusivity along with an aesthetically strong design and functionality.


Archie Minaudière

Radhika: How would you define your design aesthetic? What excites you about accessories right now?

Tarini: Tarini Nirula- my design label, is synonymous with exclusivity, style, and a passion for the creative arts. My love for a high contrast color palette highlights the various hand made embroideries and surface ornamentation, making each piece a work of art. What excites me about accessories is the continuing evolution in their forms and their ability to completely transform an outfit.

Radhika: If you had to design one thing which you haven't tried to, what would it be?

Tarini: An exclusive range of bags for men.


Phoenix clutch

To shop for TN Accessories - www.tarininirula.in

To read the full interview on Radhika's Blog - A Safety Pin, please click on the link below-

http://asafetypin.com/Articles/63-all-hail-the-bag-queen-tarini-nirula.html



 

Posted on Mar 07 2017

    

A TEA BREAK WITH CRAFTSMAN CHAND - TN Accessory Special Feature

The process of creating an exclusive Tarini Nirula Accessory is a meticulous one. From inspiration and ideation to sourcing and execution, it’s a culmination of passion to create, promote Indian craft and spread happiness. Today, we’d like to talk about the beautiful embroidery that adorns each accessory and what goes behind the making of the designs.

We sat with one of our many star artisans, Karigar Chand, to talk about how he came to be part of this rich tradition of handwork and how his role pans out with Tarini Nirula Accessories.



Tell us something about your family and occupation

I have a family of 7 people, comprising 3 sisters, an older brother, mother, father and me. My father is into agriculture and it’s his source of income.

 At what age did you realize that hand embroideries is what you want to do?

I was 13 years old when I realized that making my name in hand embroideries is my ultimate goal.

Tell us about your journey, your story, and your inspiration

Everyday while going to school, I crossed a place on the road where artisans used to work on embroideries. Watching them create such beautiful embroidery made me curious to learn them. I was never much into studies. As soon as my studies of the day used to get over, I went to embroidery workshops to learn all the different styles. At the age of 14, due to shortage of money at home, I left school and started working in a factory as a Karigar for hand embroidery, even though my mother never wanted me to leave my studies at such an early age. I started working on a salary of Rs.200 a month. At the age of 15, I moved to Delhi.

What styles of handwork do you do?

Aari, Zardosi, Beadwork, Tille work, Dabka work, French knots and other embroideries depending upon requirement of the design.


 


What is your favorite style ?

I love to create Aari embroidery, and zardozi is a quick follow-up to that.

 

Since how many years have you been creating embroidery?

It’s been 11 years for me.

Do you think this is a profession that doesn’t have too many women in it?

There are plenty of women Karigars working in Gujarat and Lucknow. Sometimes, you may not see as many women as it is often a family decision.  

 After working for 11 years, how do you feel about working by hand?

I love this profession; I enjoy doing embroideries, playing with material. Till the time my eyes and hands work, I'll work. I do want to pass this art of embroidery to my future generations too and want to provide them with the best of education.


 



How do you feel working with Tarini Nirula and her team?

It’s great because she knows her embroideries and vision – I like seeing how her ideas are so different and modern and yet she uses handwork that has been passed down from generation to generation. Her success helps me build my livelihood and her personal encouragement with guidance from her and the team means a lot for me to continue working.

TN Accessories is deeply grateful to the Artisan community for their talent, hard work and hands through which magic flows! 

 

Posted on Jan 08 2017

    

RENDEZVOUS WITH TARINI NIRULA DESIGNS PART 2

THE VOGUE AMIGO BY SIMRAN GILL

This blog is the brain child of Simran Gill, an academician by profession. It is her sheer love towards fashion that inspired Simran to start the 'Vogue Amigo' blog. The intention is to bring to the audience an eclectic mix of individual fashion sensibilities with comfort being of paramount importance, and yet being able to push the boundaries.

“Fit&Fab” is the new age mantra! All of us aspire to live a healthy and fit lifestyle. With the kind of hectic schedules that we follow, its imperative to stay health conscious. When I say “health conscious”, it not only means being physically fit but having a holistic approach towards life!

Being a Punjabi, I’m naturally drawn towards my Aloo-Paranthas (Flat bread stuffed with mashed potatoes and herbs) and Rajma Chawal (Rice and kidney bean curry). I don’t really compromise with food and being blessed with a fairly good metabolism is an added bonus! But that doesn’t take away from the fact that I’ve always been into fitness, be it in the form of dancing, running or working out in the gym. However, after I resumed teaching, my schedule went haywire with having to mange both my school work as well as the blog. That left me with hardly any time to focus on fitness which eventually started affecting my health and mood.

Hence, I’ve been making some real efforts to follow a fit regime. I try going to the gym at least 4 days in a week and also dedicate some time to Yoga which helps me stay calm amidst all the mental pressure.

It was precisely during this time while I was conversing with Tarini Nirula, that she happened to inform me about her new line of “Yoga Tote Bags”. Being an ardent yoga practitioner herself, she believes this tote is an ode to all the yoginis and fashion enthusiasts! This collection has beautiful handmade illustrations depicting peace, wellness and joy! Considering how important it is to have the right workout gear and essentials, the Yoga Tote Bag is the perfect companion, designed to hold all your workout essentials. So here you have a bag which is not only stylish but also utilitarian. High-five to that!! You can carry this bag for Yoga, Pilates, gym or even when you go out for brunch, shopping, or head to the beach, hence proving its versatility!


I’ve styled this Yoga tote bag with my current favorite printed New look tights, neon tank top and Nike running shoes. Keeping in mind the essence of the story, I kept my hair in a high pony and my face with barely any makeup.



Do let me know your views on this story. Your feedback is always valued!

Stay fit, stay healthy!

You can check out Tarini Nirula’s collection on the link given below!

Website: http://www.tarininirula.in

Facebook: https://www.facebook.com/TariniNirula/

Instagram: https://www.instagram.com/tarininirulaaccessories

Tights: Newlook

Running shoes: Nike

Photo Credits: Chandeep Sodhi

Simran xx

Vogue Amigo?

Posted on Sep 05 2016

    

RENDEZVOUS WITH TARINI NIRULA DESIGNS

THE VOGUE AMIGO BY SIMRAN GILL

This blog is the brain child of Simran Gill, an academician by profession. It is her sheer love towards fashion that inspired Simran to start the 'Vogue Amigo' blog. The intention is to bring to the audience an eclectic mix of individual fashion sensibilities with comfort being of paramount importance, and yet being able to push the boundaries.

Its all about styling your outfit with the right accessories. An accessory can make or break your outfit! If you are in a dilemma of what outfit to wear on a particular occasion, fret not! Styling a basic outfit with a statement accessory works wonders!

Lately there has been a wave in the fashion paradise of hand woven clutches. Not only do they look absolutely stunning but they amp up a monotonous look. Spearheading this trend is a young accessory designer,  Tarini Nirula who launched her own label of Luxury Fashion Accessories in November 2011. Her exquisitely handcrafted designs reflect an evolved aesthetic with strong functional roots. Each Minaudière is adorned with traditional surface ornamentation and is meticulously assembled by skilled artisans. Tarini has collaborated with leading textile and fashion designers, including Bina Rao, Manish Arora, Jenjum Gadi, and Hemant & Nandita to create bespoke accessories, many of which have been showcased at Wills India Fashion Week and Paris Fashion Week.


I came across her work on Instagram and I was mesmerized by what I saw.  What I love about Tarini Nirula’s clutch bags is the intricate detailing and craftsmanship on each of her products.

I knew I had to feature her designs on my blog. In this blogpost, I’ve featured the beautiful Gardenia White box clutch which was pure love at first sight. I styled this beauty with a white peplum top and a marvelous Madras print bright blue maxi skirt with a side slit by the sister duo of the designer label BLUEPRINT. I got my hands on it from the e-commerce site IKKIVI. I am an out an out fan of their work and their collection keeps getting better! Since I created a day look, I paired the outfit with my most favorite white sneakers from Adidas and a stunning metal neckpiece by Ritika Sachdeva.


The handcrafted clutch has just the right amount of color and subtle pop of pattern to set off the the outfit, and the size is just right to hold all the essentials.  Its truly a versatile piece and is sure to make head turns at anytime, any moment!


It’s safe to say that owning one of these exquisite pieces from Tarini Nirula’s collection will be a perfect addition to your wardrobe!

Below are the links to the collection:

Shop at: http://www.tarininirula.in

Instagram page: https://www.instagram.com/tarininirulaaccessories/

Facebook pafe: https://www.facebook.com/tarininirula/

Do enjoy the pictures and share your feedback.

Lots of love

Gardenia White clutch: http://www.tarininirula.in

White peplum top: HM

Madras print maxi skirt: http://www.designbyblueprint.com fromhttp://www.ikkivi.com

Neckpiece: http://www.shopritikasachdeva.com

Sneakers: Adidas Originals

Simran xx

Vogue Amigo?

Posted on Sep 05 2016

    

BEHIND THE SCENES AT TN ACCESSORIES!

Behind thescenes at Tarini Nirula Accessories is a stimulating world of creativity – moodboards for inspiration, colors coming to life with beads, sequins,embroideries and fabrics, finer detailing along with intricate handwork by skilledartisans - that one brilliant spark of imagination is brought to life by TariniNirula and her dynamic team. Today, we’d like to take you behind the curtain,as it were, and introduce you to the artistry behind each and every accessory.



 


Founded in 2012,the brand has always put fine workmanship and innovative thinking at itsforefront, that ensures the patronage of clients and tastemakers from aroundthe world. Each piece is often inspired by nature, colour, mood, destination,or an art form, be it architecture, a movement or sculpture. For us,inspiration can be found everywhere.


Letting the design flow from the inspirations, the next step is the envisioning of how the handworkwill take centre stage. Coming from a land as rich and diverse as India,particularly with our evolving relationship with the arts, there’s so much toexplore and create. Weaving traditional designs into a contemporary context iswhat we love.



We believe inquality and dedication to the craft. Every bead is put together by hand,one-by-one by the artisan, to create a unique accessory. This could take up to10 hours! (The Tropical Bliss Butterfly took 10 hours to complete by hand, shown in the image) After this, the materials are assembled together, again by hand, tobring the complete accessory alive.




We do have a fewthings we like to keep in mind –keeping the accessories edgy yet feminine, oldschool but unconventionally so. Working with traditional techniques likeZardozi, Dori work and embroidery brings a lot of joy to us – being part of along dynasty and contributing to its upkeep is something that makes us proud. Weare very lucky to have the chance to work with capable artisans who caninterpret the vision and carry it forward.


Owner andcreative Director, Tarini Nirula personally overlooks the flow of each andevery design as it is being created by hand, which gives it an extra sparkle. Sheis determined to show the world the expertise and talent that Indian craftsmenhave to offer. The accessories are truly a labour of love and are designed foryou – the beautiful woman of the world.


 

 

 

Posted on Sep 05 2016

    

TARINI NIRULA - FASHION & I BY AIEN JAMIR

AIEN JAMIR

She maybe a blogger and a style influencer first but Style-preneur is the word that best describes Aien Jamir. From starting her online store 'AJ-Store' on Facebook which went on to become a hit, to being the face of Fashion and I, Aien has done it all for the love of style and been aesthetically the best at it. There has been no stopping for this lady as her unique eye for fashion, style and beauty made remarkable waves placing her in the glossy pages of many prominent fashion magazines in the country such as Vogue, Cosmopolitan, Elle, Grazia, Femina and L’officiel. She has worked with a plethora of global brands like Gap, Nike, Adidas, H&M, Mac, Bobbi Brown, Aeropostale etc.

Aien's Blog, ‘Fashion and I’ aims to curate content and visuals to celebrate all things beautiful in the most sublime manner for its readers who thrive with the heartbeat called Style.

It was such a treat to be able to go through (touch and feel) one of a kind and signature bag collections of the talented accessory designer Tarini Nirula. Her collection speaks volumes about her taste in personal style, her love for quirky things and detailing.
Each of her work and piece shows her love for creative art. Having graduated from National Institute of Fashion Technology-India, where she specialized in Fashion and Lifestyle Accessories she had achieved so many milestones yet her modesty makes me respect her even more. It’s rare to find people with great talent, a humble heart and who loves to give back. But Tarini is amongst those few people who fit the bill.

When I was asked to do collaboration with her I didn’t hesitate a bit. Why? She has one hell of a quirky collection and I just knew her beautifully crafted clutches will fall right in with my everyday look book.

So here’s to Tarini and Archie Comics- a common love we both share – we both grew up reading them but who hasn’t right?

Stand out from the crowd with Tarini’s Quirky Clutches.

If you’re interested to purchase the Archie collection clutch CLICK HERE

Read the full Blog post on HERE
xx

AJ

Posted on May 07 2016

    

TARINI NIRULA SHEDS LIGHT ON RAJASTHANI HERITAGE WITH HER 2 NEW HANDBAG COLLECTIONS

AUTHOR - SAANYA GULATI

Reposted with author's permission, originally posted here on www.saanyagulati.com 

About the Author: Saanya is a writer on contemporary culture, politics, travel and lifestyle. She blogs at www.saanyagulati.com, and is currently completing her Masters at the LSE in London. Her work has previously been published in Times of India, DNA, Youth Ki Awaaz & more. She was one of our first buyers, and continues to be a loyal Tarini Nirula customer, carrying off these arm candies with flawless style!


What do prisms of light and Rajasthani forts have in common? Tarini Nirula is here to explain with her latest collections of occasion-wear bags.

Tarini Nirula, one of my favorite accessory designers, who I have previously collaborated with on my blog, recently launched two new collections. True to the TN brand, these are no ordinary bags – each exquisite statement piece has a story behind it.

Iridescence: Prisms of Light

Iridescence, the phenomenon of bright colours that change according to the angle of light, evokes imagery from one of my favorite songs from the Sound of Music:

“Girls in white dresses with blue satin sashes, snowflakes that stay on my nose and eyelashes, silver white winters that melt into spring.” 

Yes, these are a few of Tarini’s favorite things. If you didn’t get the reference, educate yourself here).

I shall write (or sing) no further, but get straight to the pictures that can shed more light on Tarini’s iridescent bags ????

“Iridescence is inspired by the natural elements around us,” Tarini explains.

Meticulous handcrafting is the hallmark of Iridescence, and Tropical Bliss, one of my favorite pieces, is a testament to that. This piece took almost 9 hours to complete, officially making it the most intricately designed piece of the entire collection.

Tarini has a team of skilled artisans working across Delhi. In Tropical Bliss, a bead has been hand-stitched onto the end of each pipe to embellish the wings.

Iridescence is a departure from Tarini’s earlier collections in its innovative usage of textures and dimensions. The collection uses a wide palette of colours to give the feeling of iridescence. The bags go best with vibrant plains.

You can even transform your everyday work outfit into evening-wear like I have done here with Majestic.

Jaipur: A Tribute to India’s Architectural Heritage

Lattice work, mirrored mosaics, and intricate carvings adorn the historic forts of Rajasthan. Jaipur’s Amer Fort, which is one of the city’s largest forts, was the main inspiration for this collection – and thus its name.

'Rani', which I have my eye on, can be styled with almost any outfit. It is inspired by the intricately carved windows that are characteristic of Rajasthani architecture, through which rani's (queens) viewed the world.

'Appliqué' is inspired by the famous patchwork of Jaipur – a complex needlework technique in which patterns are created by stitching smaller pieces of fabric together.

I have styled 'Applique' with Indian-wear, though its versatile enough to accessorize a casual western outfit too.

'Ferozi' is an interesting interpretation of the Latticework in Rajasthani architecture – the usage of sequins also gives the feeling of depth.

'Amer' is another classic, which uses simple textures and colours to create a beautiful design.

I wanted these collections to be different, she says –  and different they truly are!

Check out Tarini’s latest collections on her online store, and follow her on Instagram and Facebook to stay updated with her latest designs.


Posted on May 07 2016

    

CLUTCH ME BABY – TARINI NIRULA’S DESIGNS BY SAANYA GULATI

AUTHOR - SAANYA GULATI

Reposted with author's permission, originally posted here on www.saanyagulati.com 

About the Author: Saanya is a writer on contemporary culture, politics, travel and lifestyle. She blogs at www.saanyagulati.com, and is currently completing her Masters at the LSE in London. Her work has previously been published in Times of India, DNA, Youth Ki Awaaz & more. She was one of our first buyers, and continues to be a loyal Tarini Nirula customer, carrying off these arm candies with flawless style!

Though clutches recently came back into fashion, few of us know that they have been around since the 1920s, then referred to as the pochette. With the growing number of boutiques and design labels, the variety available today is obviously unmatched in the history of clutches. The challenge is now to stand out from the crowd.


While I don’t have brand loyalties when it comes to most accessories, clutches are an exception. That’s why I’ve decided to dedicate this post to Tarini Nirula, whose clutches I specialize in collecting.

Minaudières: arm candy love

Let me introduce you to the minaudière, which the French designer Charles Arpels invented in 1930. Tarini’s collections are an ode to the minaudière – a metal plated mini-clutch that was designed as an evening accessory to fit the basics: make-up and your keys. Remember that 1930s was the pre-phone era, not all these babies are cut out for your Nexus 5.

From the beaded to the bejeweled, to the floral and the patterned, each minaudiere is exquisitely handcrafted by skilled Indian artisans (#MakeInIndia) and exudes elegance, and exclusivity. Each bag has a story behind it. The Phoenix Red/Gold is one of my favourites.


Though it best stands out on plain black outfits, I have found that it works well with vibrant hues, such as peacock-blue and purple. Paired with plain colours it is bound to grab peoples’ attention. And it sure does, because I’ve received several compliments on it.

Apart from the aesthetics, each bag is highly functional and can transform from clutch to sling purse in a second – an option that not all clutches have. Though it may take a little time getting used to the clasps, innovation is the hallmark of any new enterprise, so you can be rest assured that the customer experience will improve over time.


So, coming back to the sling purse look, though it is less formal, it saves me from several awkward moments juggling way too many things in my hands while at an event. If any of you have experienced the frustration of trying to balance your bag, a wine glass, a phone, and god forbid you’re at a dinner party, where you’re constantly shaking hands, you know what I’m referring to!

Another minaudière that is part of the latest collection, is the Wild Rose Peach. Its light and summery look is perfect for the season. Paired with nudes and neutrals, it completes a cute Sunday brunch look.


Satchels: The bigger the better

While minaudière are the hallmark of Tarini’s collections, I am personally a big fan of the satchels. If you’re the kind of person who finds it difficult to just leave the house with a pair of keys and a lipstick (like me), then you may find these more practical. For iPad owners, this bag was in fact designed keeping in mind these dimensions. Say hello to your uber-stylish new iPad sleeve!


‘Hypnotize,’ true to its name, is precisely the reason I bought it. It also seems to have captured the attention of many around me who have asked me where it’s from.

Though I’ve styled it with a very casual outfit here, you can use this bag as part of an edgy night-look as well, since the black adds a formal touch. Once again, the chain lets allows you to carry it effortlessly, and works well for a day look.


What I like the most about Tarini’s work is that her designs are subtle, yet statement pieces. Somehow, you manage to stand out, but without looking like you’re trying too hard – an art that isn’t easy to master.

Lasting Impressions

As a testament to the lasting impression that these bags create, when I had my collection of Tarini Nirula bags laid out for this blog post, it was my man who noticed that one of them was missing. ‘Where’s the gold clutch?’ he asked me to which I was dumbfounded. But then it dawned on me – you don’t forget a Tarini Nirula bag when you see one.

So, for all of you fashion-forward women who carry your bags with confidence and style, and the men who remember them, here’s presenting the chain clutch, which I recently carried for a friend’s wedding.


Posted on Mar 27 2016